The Hispanic population  is among the fastest growing populations in America. In major cities such as Dallas, Texas, this group comprises over 50% of the total population. So why is this market continuously overlooked?

There’s a paucity of marketing research that deals with asking Hispanic Americans about products or services they desire, or even the best means of identifying and catering to their needs. Too many marketers allow misperceptions, such as there being no special needs or wants of this group, to improperly influence their business decisions. But no matter how you slice it, pie is still pie. (more…)